Typically, a spray tan will last 7-10 days. It varies from person to person depending on your everyday activities. If you are a runner or spend a lot of time in the gym sweating it will fade a little faster. Same with swimming. If you moisturize morning & evening you could get a week, maybe even two, with your tan. Moisturizing with an all-natural or organic lotion daily will increase the length of your tan. Keep your body hydrated from the inside out. Drink your water. I do provide all natural tan extend lotions for purchase, which are great for giving your tan that extra longevity. The more hydrated your skin and body stays, the longer your tan will last. I cannot stress enough how important a GOOD natural based lotion is for caring for your tan!